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Canadian HNB Heat Not Burn Company Signs Cooperation with European Tobacco Company

By January 22, 2022Heat not burn news

It is reported that on January 13, the Canadian HNB heat not burn company PODA announced that it had signed a letter of intent with the European tobacco company Landewyck. The two parties signed a cooperation agreement on intellectual property, branding, manufacturing equipment and distribution channels to develop a variety of commercial products. The two parties intend to evaluate further possibilities for cooperation through a mixed development experimental period.

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Combining Landewyck’s specialized distribution skills and manufacturing with PODA’s HNB patented technology, the aim is to develop consumer-focused products that bring convenience and unique flavors to the user’s safety products. Ryan Selby, CEO of PODA, said of the collaboration: “This marks a milestone in the commercialization of PODA in Europe and abroad. Landewyck has been in the tobacco industry for over 170 years and brings a wealth of manufacturing knowledge and distribution experience to the table. We intend to begin immediately. Hybrid development trials and hope to move quickly to large-scale commercialization.”

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