In the Netherlands, it is illegal to advertise tobacco products, and Philip Morris International has been complained by the Dutch anti-tobacco organization for its use of heat-not-burn advertising.
On May 11, according to the Dutch “Daily News”, the Dutch food safety agency NVWA is investigating a campaign launched by Philip Morris International (PMI) to promote smoke-free alternatives.
PMI has launched a new website for these products and published a page advertisement on the website. In that advertisement, the company stated that Dutch smokers have the right to obtain information about smoke-free alternatives.
Although the name of the product is not mentioned, the brand name of the company is included in the advertisement.
It is reported that advertising for tobacco products is illegal in the Netherlands.
NVWA’s investigation was conducted after the anti-smoking organization complained. If PMI is found to have violated the prohibition, it will be fined up to 450,000 euros ($546,010).