On February 18, 2022, according to foreign media reports, TAAT™ Global Alternatives Inc. has recently reached a cooperation with the subsidiary of Shanghai Shunhao New Material Technology Co., Ltd.(上海顺灏新材料技术有限公司) in the United States, asking the latter to undertake the development of heat-not-burn equipment.
TAAT™ Global Alternatives Inc., formerly known as Taat™ Lifestyle International and Health Co., Ltd., developed Taat™, a nicotine substitute in 2020, which caused a strong response in the industry.
Shunhao New Material Technology Co., Ltd., headquartered in Shanghai, is a well-known tobacco auxiliary service company that cooperates closely with international tobacco companies.
This cooperation means that TAAT™ will become the first foreign third party to cooperate with Shunhao subsidiary to produce HNB products. After the product comes out, it will be sold under the name of the TAAT™ brand through various channels including the US e-commerce platform.
TAAT™ CEO Setti Coscarella said of the partnership: “Our mission is to provide consumers with better alternatives to tobacco. TAAT™ has been a phenomenal success one year after its launch across the United States. We chose heat not burn. The reason for the product is that it has the highest user stickiness of all cigarette alternatives. The tobacco industry has invested heavily in cultivating a heat-not-burn user base and may even completely replace major brands of cigarettes in some markets. We are delighted to be able to Using innovative technology to create a unique, less harmful puffing experience for smokers reflects our company values.”